Visual artists benefit themselves and the world around them by employing the time-honored practice of creating art for sale.
— Barney Davey
As a visual artist, have you ever felt conflicted about creating art for sale? Perhaps you thought it was a sellout move or jeopardized your artistic integrity. It’s time to reframe your mindset. Making marketable art is not only acceptable but also necessary for your success.
In this post, we’ll examine why artists benefit from embracing the art marketer archetype, understand the artist’s role in society, and learn how to balance artistic integrity with commercial viability.
The Role of the Artist in Society
Art has always been an important part of society because it reflects cultural values, shapes public discourse, and allows people to be creative. As an artist, you are responsible for sharing your work with the world. By creating art that is in demand, you can reach a larger audience, leading to discussions and sparking new ideas. This is why creating art for sale is not only acceptable but also critical for the success of visual artists.
Embrace the Art Marketer Archetype
To succeed in art, artists must view themselves as entrepreneurs and recognize that their craft is a business. This means embracing the art marketer archetype, a role that requires strategic thinking and a deep understanding of the art market.
The art marketer archetype is all about creating art that is both meaningful and profitable. It means thinking about your art business strategically and making pieces that collectors and buyers will like. Knowing your style and voice lets you make genuine but still marketable work.
Balancing Artistic Integrity and Commercial Viability
Creating art intended to be sold does not mean sacrificing artistic integrity. It is possible to make meaningful and profitable art by finding a balance between creative expression and commercial viability. By understanding the market while staying true to your unique style and voice, you can create work that speaks to you and resonates with viewers.
The Importance of Marketing
Marketing is a crucial aspect of any business; the art world is no exception. Using marketing strategies to make yourself more visible will help you connect with potential buyers and show off your work. Social media sites, art fairs, and galleries are just a few places where artists can show their work. By creating commercial art, you can use marketing strategies to increase your visibility and reach new audiences.
Embracing Commercial Success
The art world is notorious for being elitist, and commercial success is sometimes viewed negatively. But artists should see their success in the marketplace as a sign of their skill and hard work. Creating art people want to buy is evidence of an artist’s ability to connect with others and make an impact. Artists can control their careers and build a sustainable future by welcoming commercial success.
The Power of Art to Change Lives
Art can change lives, and creating art people want to buy can profoundly impact the artist and the collector. You can inspire, educate, and create positive change by sharing your work with the world. Art can make a difference by raising awareness for social issues or simply bringing joy to someone’s life. Artists can share their ideas with the world and make a lasting impact by making art meant to be sold.
You Are Not a Sellout
Making art to sell is not a sign of selling out; it’s a smart move that lets you reach more people and make a difference in the world. By understanding the market and creating art that is in demand, you can develop a strong brand and cultivate a loyal following. This can lead to more opportunities, partnerships, and a steady stream of income that lets you focus on making more art.
You Are a Change Agent
Remember, as an artist, you have the power to change lives. Art can inspire, educate, and create positive change in the world. By embracing commercial success and creating art people want to buy, you can share your vision with the world and create a lasting impact.
So, don’t be afraid to create art that is intended to be sold. Instead, take pride in connecting with others and making an impact. The art marketer archetype is about creating art that is both meaningful and profitable, striking a balance between artistic integrity and commercial viability. By understanding the artist’s role in society and embracing the art marketer archetype, you can build a sustainable career and positively impact the world.
Embrace Your Art Marketer Archetype
To embrace the art marketer archetype, you need to be strategic in your approach. Consider your art’s unique aspects that set it apart from others and how it can appeal to a specific market. Be intentional with your branding and communication, and seek opportunities to showcase your work. Research pricing strategies and be willing to adjust your prices to remain competitive.
Another critical aspect of embracing the art marketer archetype is to build and nurture relationships with collectors, buyers, and other artists. Network with other artists and art professionals and seek mentorship and guidance from those who have succeeded in the industry. Be responsive to inquiries and requests, and always provide excellent customer service.
In conclusion, it’s time to reframe your mindset about creating art for sale. Embracing the art marketer archetype, understanding the artist’s role in society, and balancing artistic integrity with commercial viability are crucial to building a sustainable career as a visual artist.
By creating marketable art and utilizing marketing strategies, artists can reach a larger audience, create positive change, and build a loyal following. Remember, as an artist, you can change lives through your work. So, embrace the art marketer archetype and create art that speaks to you and makes a difference in the world.