Jupiter Wellness Subsidiary SRM Entertainment Enters Multi-Year Agreement To Use Smurfs Brand Name And Characters

Jupiter Wellness, Inc. JUPW announced that its SRM Leisure division has entered into a multi-year licensing arrangement with LAFIG Belgium for use of the Smurfs manufacturer title and characters to be featured on SRM’s proprietary Sip With Me line of children’s hydration and desk-prime solutions. The Smurfs licence was created by The Brand Liaison as licensing agent for SRM.

By means of the new licence settlement, SRM will build a whole line of Sip With Me solutions like its patented double consuming straw tumblers. The Sip With Me Smurf products is anticipated to launch at merchants in July 2023 just prior to the all-new Smurfs movie anticipated to strike theaters in 2024.

The vivid and joyful animated Smurfs franchise, teeming with blue people and comedic adventures has come to be a relatives leisure model, recognised around the globe. “Created by Belgian artist Peyo, Smurfs has captivated the hearts of families all in excess of the globe with its colourful figures and optimistic information,” reported Abundant Miller, CEO of SRM Entertainment. “We glimpse forward to making a powerful romance with LAFIG Belgium and building fantastic drink cups that will inspire little ones to uncover their content spot with a spectacular Smurfs line.”

This new licensing settlement builds on SRM Entertainments’ travel to grow licensing partnerships for its hydration and table-best products and solutions, which includes its patented double ingesting straw tumblers and melamine plates and dishes.

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