Below at FASO, we at the time lost all of our rankings in Google….sounds like a marketer’s worst nightmare, suitable?
When Google dropped the first Panda  bomb, we had in some way incorrectly configured aspect of our robots.txt file, and left a segment of the FASO web site open to Googlebot that we had never intended for Google to index. The major, undesirable Panda bear did not like that section of our net web page, and we lost all our rankings for about a thirty day period (except, importantly, on queries for “faso”).
And guess what transpired to our income and website traffic during that month? Nothing. Nicely, virtually nothing.
Our progress just continued suitable on and we stored creating profits. That’s for the reason that we have never relied on “Search engine optimisation” as our advertising approach. Just as we have in no way relied on “social media marketing” as a most important marketing channel.
You see, to actually control your very own destiny and be no cost, you need to composition your artwork marketing like we do: We regulate our own property and maintain immediate relationships with our clients, admirers and followers. We only benefit from Search engine optimization and social media as “extra” marketing channels.
We did straight away figure out what we experienced finished completely wrong, we corrected our robots.txt, and we did get our rankings again (and have considering that been equipped to retain #1 and #2 on various of our concentrate on search phrase phrases). Obtaining substantial rankings is extremely awesome, and people queries do deliver us some shoppers. But we will under no circumstances search at Search engine marketing as any major type of internet marketing channel.
In its place of obsessing over Search engine optimization and the most up-to-date incredibly hot social media trend, we targeted our attempts on direct channels. For instance, we began the FineArtViews newsletter in 2007 with a seed record of a couple of hundred subscribers and have developed our subscriber base to more than 76,000 artists.
Facebook and Google can shut up shop tomorrow and we can even now right away attain 76,000 likely customers any time we want to. We foresee that record to be in the hundreds of countless numbers in a handful of more several years. That’s what we phone a marketing asset.
You, expensive artist, can do the same thing with your art advertising and marketing. All it takes is a little bit of perform and an arranged method.
The perform, you can have to do for on your own, but we can enable you with the technique. We have the information you need to have shipped to your inbox every day via FineArtViews. And we have the instruments you have to have to make it all come about with FASO.
FASO Founder, Application Craftsman, Artwork Fanatic
PS – If you want to begin building a real permission promoting asset as we have outlined in this post, now is the time: we are operating a good specific right now for new customers: 60 working day free demo, the ArtfulMail Newsletter Platform (what we use to control this newsletter) is bundled, you can expect to be highlighted in Informed Collector when you activate and, to guarantee your advertising is effective on an ongoing basis, your account will consist of our computerized marketing through My Informed Collector as effectively as no cost regular contest entries. It is really a challenging give to defeat so Get Commenced Now!
1. Panda is a type of anti-spam algorithm that Google periodically operates, to get rid of what they call “webspam”.