It is really comprehensible that, as a innovative man or woman, you may well be curious about the probable advantages of blogging about your artwork. Even so, the considered of creating about your follow in this way can also be pretty overwhelming.
There could look to be so quite a few diverse approaches in which an artist can get running a blog ‘wrong’. Probably you are anxious about the risk of alienating your audience with the incorrect variety of content material, or not putting up typically enough, or owning an unfocused tactic to your weblog.
So, be absolutely sure to take into account the next three issues ahead of you start hammering that keyboard.
1. What style of blogger are you?
This is a single of the very first queries that you will have to response as an artist blogger. Bloggers occur in so numerous various varieties — some are unashamed hobbyists, other people may well provide a great deal of professional and specialist know-how to their crafting, and other individuals might choose the consummately expert technique, managing their website like an extension to a highly business enterprise-like artistic follow.
To get a sense of your answer to this query, look at your commitment. Why are you even imagining about running a blog as an artist? Is it just to ‘get your artwork out there’? Possibly you want to share strategies on the a lot more mundane factors of inventive follow that go uncovered by other blogs? Or perhaps you would not consider running a blog as an artist to be worthwhile except it led to an uptick of curiosity in and possibilities for your practice?
2. How routinely really should you write-up?
You may well not consider this really should be a urgent problem for an artist blogger in contrast to other styles of blogger. Just after all, you are a mercurial artist, correct? You are going to publish an update any time you uncover the time or inspiration, any time you make a large breakthrough with your observe, whenever you find a new approach or make investments in that etching press — you get the plan.
Alas, this is a positive recipe for an abandoned site, of which there are now significantly way too many littered throughout the internet. Of course, even artists want to be methodical about this variety of factor if they want their blog site to entice the faithful base of viewers desired for sustained accomplishment. As a rule of thumb, we would hence propose that you publish a new web site article at minimum after a 7 days.
If that sounds a very little complicated, consider crafting all of your blog posts for the month in progress and scheduling their publication so that even when you are fast paced, your viewers will generally be greeted with contemporary information.
3. What structure must your weblog posts be?
Though we definitely simply cannot dictate how you ought to write as an artist blogger. The chance is that your posts will finish up resembling one particular of a selection of perfectly-acknowledged and demonstrated formats.
For example, you may locate by yourself creating checklist articles or blog posts, which consist of a series of typically numbered factors, complete with a catchy title. Believe a thing like “7 points you in no way realized about X”, or “10 reasons why you need to do Y”. Audience seem to be to love list articles or blog posts, probably simply because they are so easily digestible and it is apparent what form of written content they will be reading prior to they begin.
But there are several other possibly hugely successful formats out there for an artist’s website post. Lots of site posts by artists are, of class, hefty on pics, and the suggestion listed here is to make individuals images as huge, gorgeous and intriguing as doable, with no mind-boggling your audience by together with more accompanying text than strictly necessary. (Check out out our guides on how to acquire compelling pictures of your artwork and how to digitise your artwork.)
An additional possibility is that you create a ‘how to’ publish, most likely on a certain painting or printmaking method. This is a excellent opportunity to include a video to actually drum in the lessons imparted in the textual content, especially if you’re videogenic and a great verbal and visible communicator.
Or, if your target with your artist web site is to give your viewers a nearer look at your follow, you could want to contemplate how you can notify a persuasive tale that prevents your report from getting far too dry or boring. Perhaps you could get visitors on a journey by way of your experimentation with a sure technological course of action, or what you discovered when you took on an artwork brief system.
With other well-known formats for artist website posts ranging from previews or opinions of exhibitions to interviews or profiles of artists, gallerists and other vital figures with whom you may well operate, there is lots of scope to switch factors up on a dependable foundation to truly encourage and excite your guests.
It is time to give it a go
The earlier mentioned, of system, only touches on a compact portion of the concerns that you will have to contend with as an artist blogger. Even so, they will hopefully give you a little perfectly-timed inspiration for your efforts in this at times missed channel for endorsing and speaking about your artwork.
What have been your possess experiences of running a blog as an artist? Sense free to share your feelings in the comments segment beneath, or browse far more about why you should not hold off in starting up your have artist’s blog.
Associated reading through
How to write properly about your individual artwork
How to get your artwork recognised by means of social media
This publish was at first published in July 2017. Very last up to date: October 2021.